Assignment:We’re giving away a bunch of free trees in autumn and want to get the word out. Whatever we do should leverage TreePhilly’s “City of Arborly Love” branding. Solution:Let’s create a dating site, only… for trees. No, seriously. We’ll call it TreeHarmony and it’ll be all about matching people up with their SoulTree. See the live site here.
CD: Joey CrawfordAD: Bob CassellaCW: Nick Burkwit