Situation: Become the voice of TD Bank, a bank with an unusually approachable "human" tone.
*About This Page*
This page is meant to be a sampling of a much larger body of work I've produced for TD Bank. To that end, I think of this project as "branding." Rather than showing you one campaign, my objective is to show you how the TD Bank tone was thread through everything from a checking account incentive campaign, to credit cards sleeves found in store, to something as simple as direct mail.