Nick Burkwit
writer
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PECO

The situation: PECO is an active participant in its local community, giving away generous amounts of money to local partners in an effort to better our neighborhoods each year. But very few people are aware of it.

The solution: We'll acknowledge the type of "power" PECO is known for (electricity and gas) and use that common knowledge as a means to talk about another form of "power" PECO provides - an empowered community.

The PECO Powers campaign explains that while PECO may keep the lights on – they also power raised hands in classrooms, a cleaner environment and much more.

*More Campaign Examples to Come**

 

Additional campaign extensions currently in production and coming soon.