Each year Fine Wine & Good Spirits launches a holiday campaign called Happier Holidays. The campaign positions FW&GS as being a one-stop-shop for Pennsylvania shoppers in need of holiday-related help. Offering everything from wine and spirit promotions to DIY videos and hosting tips - the experience is certain to make any user's holiday happier indeed.
"It's Happening Again" :30 Pandora Radio
I wrote and directed this spot as part of the "Happier Holidays" campaign. The ad drove people to a branded holiday music station on Pandora. The spot took a gold Addy in 2016.