BRANDED ALTUVIIIO Campaign

Hemophilia A patients were forced to choose between constant infusions for adequate protection or risk inviting bleeds due to a lower level of protection. Often, they simply risked bleeding or dealt with micro-bleeds more then they should.

ALTUVIIIO offers something HCPs and patients had never seen before——the ability to maintain normal levels of blood-clotting for as long as 4 days. And continued protection all the way to a full week. All from a single infusion. For those with Hemophilia A, nothing else has ever comes close to that level of protection. Our branded campaign underlined just that.